![]() Enhancing concept test validity by using expert consumers. Does length matter? Available video-2k12-edition. Multimedia learning: Are we asking the right questions? Educational Psychologist, 32(1), 1–19. User acceptance of YouTube for procedural learning: An extension of the technology acceptance model. Technology and disruption: How the new customer relationship influences the corporate strategy. Krämer, A., Tachilzik, T., & Bongaerts, R. Explainer videos: An effective and efficient marketing tool. ![]() Journal of Education and Learning, 6(1), 254–266. How do consumers evaluate explainer videos? An empirical study on the effectiveness and efficiency of different explainer video formats. Journal of Education and Training Studies, 4(1), 23–31. Experiences and future expectations towards online courses – an empirical study of the B2C and B2B segments. Presentation on the Rogator customer conference 2016, Nuremberg, June, 23, 2016. Experimental designs as (new) basis of marketing research. The optimal length for video marketing content? As short as possible. Students’ and instructors’ use of massive open online courses (MOOCs): Motivations and challenges. An experimental study of the effect of video in e-mail marketing on selected constructs of consumer behavior. Chapter 9: Video data management systems: Metadata and architecture. International Journal of Emerging Technologies in Learning, 9(1), 4–7. Video-based learning and open online courses. N., Chorianopoulos, K., Ronchetti, M., Szegedi, P., & Teasley, S. Open and distance learning (ODL): A strategy of development through its potential role in improving science & technology knowledge. Report to the European Commission on “New modes of learning and teaching in higher education”. Modernisation of higher education – New modes of learning and teaching in higher education. ![]() E-learning market: Trends & forecast 2014–2016. International study on the use and effects of different explainer video formats, Berlin, October 2016. International study on the market for online courses and its future potential. Internal marketing issues and challenges. Procedia – Social and Behavioral Sciences, 152, 318–323.Īhmed, P. Students’ preferences and views about learning in a MOOC. Overall, business education explainer videos offer a broad area of application, ranging from independent elements of communication (e.g., for a short presentation of products or services) to embedded videos as core elements of online courses. Here, strong differences occur across the tested video formats. However, it is also necessary to take into account the time required to achieve this effect. While the first study reveals a growing use and further market potential for online courses and investigates the specific requirement in different market segments, the results of the second study confirm that in all test groups, a significant improvement in the knowledge level of subjects was achieved after presenting the explainer videos during the interview. Among other sources, findings are based on two empirical studies (representative for the German and US population, 18+ years): the first study focuses on the market potential for online courses in B2C and B2B market segments and the second investigates the effectiveness and efficiency of different explainer video formats (experimental online survey). This article explores the future potential of explainer videos as a learning tool based on empirical research, academic and practical literature, and experience. The visualization includes animated illustrations, graphics, photos, and text. Rather than going into detail, they focus on the most relevant facts. ![]() Explainer videos are usually 1–3 min long. Characterizing elements are storytelling and a multisensory experience. Explainer videos effectively convey complex facts to a target group within a very short time. Companies take advantage of videos not only as a source of information but also as learning tools. Both in private and the business sector, there is a significant increase in the use of videos. ![]()
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